How Truvant drove a step-change in post-consumer recycled content for a prestige beauty brand's blister packaging — in less than a year.
Category
Beauty & Personal Care, Sustainability
Markets Served
Global (salon & retail)
Engagement Type
Materials Engineering & Sustainable Packaging
Year
2023–2024
A leading prestige beauty brand whose packaging relies on blister packs, a format with limited high-recycled-content rPET film at scale. In 2023, only 12% of rPET film used contained 80% PCR; the rest was 0–40% PCR. The client wanted a meaningful shift without disrupting the precision tolerances blister forming demands.
Truvant's materials and engineering teams identified, qualified, and transitioned to a commercially viable 80%-PCR rPET film, testing across three dimensions: forming behavior on existing tooling, seal integrity, and optical clarity. Production was then transitioned systematically with full continuity of supply.
12%
High-PCR film usage (2023)
~100%
High-PCR film usage (2024)
13.3t
Volume of 80% PCR film (2024)
0
Production disruptions
80%-PCR film grew from 1.35 tonnes (2023) to 13.3 tonnes (2024). Film with 0–40% PCR fell from 88% of consumption to effectively zero — within a single calendar year, with no production disruptions and no quality events.
High-PCR rPET is harder to source and process. Near-complete transition at commercial volume in 12 months reflects Truvant's technical depth and supplier relationships — and gives the client verifiable progress against published sustainability targets, reportable to retailers, investors, and regulators.
