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Project Description

Digital demand generation for retail banking

When is the last time you walked into a bank?  A growing number of bank customers are answering, “not recently.”  Today’s digital-savvy consumers don’t necessarily need a teller if they have a smartphone. Central National Bank recognized the changing landscape of their industry and developed a strategy to increase their digital marketing footprint to promote a suite of electronic banking services.

The Truvant Solution

We developed a segmentation of the bank’s electronic customer, conducted an extensive audit of existing marketing information systems infrastructure, and designed a website strategy to deliver cross-sell offers for existing customers and convert more first-time visitors to bank customers.

With data to support the process, we delivered a demand-generation strategy to increase opportunities for cross sell and account growth among existing loyal electronic banking customers.

Using our key findings, we championed website updates that improved Central National Bank’s digital satisfaction among their customers.

Bottom Line

Customers love Central National Bank.  Their commitment to internet based customer engagement, coupled with Truvant’s powerful data insights has placed the bank on a path for growth.

Truvant can help your retail banking institution:

  • Increase opportunities to cross sell and realize new revenue streams
  • Improve customer service and increase lifetime value
  • Reduce waste in marketing budget

Call (800) 218-2231 to schedule a consultation with Truvant.

Project Details

  • Client Central National Bank
  • Date March 2, 2016
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