CRM artificial intelligence
Information technology is evolving faster than ever. Cloud computing, social media and mobile devices are ubiquitous. Everyone (and everything) is getting connected: 3 billion internet users, 5 billion mobile users, and 6 billion connected devices make up a network of information and interaction never before seen in history. With all the associated data collected across this ever-growing global network of human connectivity, we need a new tool to help process and interpret vast stores of customer information. CRM artificial intelligence and its semantic capability to process, learn, interpret and automate is that new tool.
The algorithm economy
Research from IDC detailing the economic impact of artificial intelligence (AI) on CRM predicts AI-powered CRM activities will drive new efficiency in how companies sell, service, and market. This innovation is expected to create more than $1.1 trillion in new GDP impact worldwide and 800,000 net-new jobs by 2021 – surpassing those lost to automation.
Artificial intelligence (AI) is the next major wave of innovation in the CRM industry and will be more disruptive and powerful than any previous shift in technology. This exciting opportunity is made possible by three very important advances: intelligent data models, the proliferation of raw data, and advanced processing power. When you consider the ability to store large volumes of data in the cloud at minimal cost and easy access to advanced algorithms, it’s clear that AI in CRM is at the tipping point.
What does CRM artificial intelligence look like?
Imagine being able to capture real-time signals, wherever they occur – from a customer’s service request to a prospect’s tweet. Then imagine being able to analyze every data point, pulling together data from your digital engagement infrastructure to create a truly complete view of every customer. You are now perfectly positioned to predict the best next interaction for each customer and automate routine tasks in the workflow to meet that need.
- Sales will anticipate opportunities and focus on the best leads
- Customer service teams will deliver proactive service and address community FAQs before they become service cases
- Marketing will deliver personalized customer journeys like never before
- IT will embed business intelligence everywhere, creating smarter apps for employees and customers.
We have begun the next paradigm shift in sales and marketing driven by artificial intelligence that enables powerful personalization, predictive service delivery and cost-saving automation.
Learn more about how CRM artificial intelligence can take your customer experience to new heights. Call (800) 218-2231 to schedule a consultation with Truvant.